october 2015 catalog
True&Co.'s October Catalog was the e-commerce company's first ever print catalog. The goal was to introduce the True&Co. brand to a new offline marketing channel and tell the story of the company's private label products. I worked with a great team from storyboarding and photography to execution.
november 2015 catalog
True&Co.'s November Catalog focused on the company's holiday product assortment. This specific drop reached an audience of over 230K and catalog became a successful growth marketing channel for the company.
january 2016 catalog
The goal of the True&Co. January Catalog was to introduce our new private label products as well as our Valentine's Day assortment. I worked on set at the photoshoot, helping with art direction and styling, in addition to designing spreads for the catalog.
product photography & styling
